Demographic and Consumer Research Workshop (SMU Staff)
Reliable statistics add validity to your research.
In this workshop participants will use American Factfinder (US Census Bureau) and Mergent Intellect to find demographic data for geographic areas. Mintel offers consumer data along with market research, and Simmons OneView is an excellent source for detailed consumer preferences, including brands. Psychographic data will also be addressed. Staff members needing statistics about people will find this workshop helpful.
Related LibGuide: Demographics Research Guide by Janet Bickel-Burton
- Wednesday, June 13, 2018
- 11:00am - 12:00pm
- Business Library, 150A Maguire (Kitt Investing and Trading Center)